Blogs

  In the heart of Serbia, within the capital city of Belgrade, there is a fantastic toy store hiding in plain sight. Dexy Co Kids, is a toy store which is conveniently located on the top floor ...

Knowing the importance of product safety, Kids In Danger (KID, http://kidsindanger.org) embarked on a project to provide developers of children’s products with a free online tool to help create ...

  This is the story of how the tradition of decorating Easter eggs hatched a year-round toy company.   When the idea for the now Easter phenomenon the Original EggMazing Egg Decorator c...

The Joy of Marketing Barbie--a Pop Culture Icon By Nancy Zwiers   I had the pleasure of leading the teams that built the Barbie brand to its highest heights throughout the 90’s--what an ...

TOMY International Announces New Bilingual Toy Line Created and Developed by Global Wellness Icon and Two-Time New York Times Bestselling Author Robin Arzón Head Peloton Instructor Robin Arz&...

TOMY International Arrives at Dallas Toy Fair with New Owned IPsOne of TOMY’s two new properties includes a line encouraging inclusivity. September XX 2022, Oakbrook, IL– TOMY Internation...

PEOPLE OF PLAY ANNOUNCE FINALISTS FOR THE 2022 TOY & GAME INTERNATIONAL EXCELLENCE AWARDS TAGIEs Voting Now Open Through October 31, 2022   CHICAGO (September 22, 2022) - Finalists fo...

In the wake of Pokémon’s runaway success, the early 2000s brought us some very unusual and unexpected trading card game tie-ins. Time has proven that they can’t all be zingers. &nb...

In “Bruce’s Beliefs: Everything I know about Business (and Life) I Learned Playing with Toys,” Bruce Lund shares 68 of his beliefs that he’s come to learn through his 40+ years...

  What are your roles and responsibilities in our industry? I oversee worldwide consumer products for Sony Pictures Entertainment. It includes our film and TV slate.    What has b...