Blogs

How To Put On Your Cape-abilities In this blog post, you’ll continue to find strategies that you can use to shake up your thinking and unleash your innovation superpowers. Each post defines a t...

What are your roles and responsibilities in our industry? I am the founder and CEO of a small Chicago based toy company, creating sets of sports action figures to inspire creative play in kids all ye...

Driving Play Value By Nancy Zwiers   I define play value as the amount of time a child spends playing with a toy relative to its price. Delivering play value is our industry’s reaso...

  What are your roles and responsibilities in our industry?   I lead the Hasbro SPARK team as SVP of Design Innovation and Inventor Relations. The Hasbro SPARK team is a central team that...

The Genesis of Compounds   As a principal developer of unusual compounds for many years during my time with Play Visions, I was fortunate enough to become involved in this unique category going...

PLAYMONSTER CONGRATULATES THEIR RISING STAR SAKITA WITHERS FOR WINNING A  2022 WOMEN IN TOYS WONDER WOMAN AWARD PlayMonster’s Sakita Withers Wins Big at the Women in Toys 30th Anniver...

HOW TO TEACH YOUR CHILD ABOUT ONLINE SAFETY February brought us Safer Internet Day and as the world becomes increasingly connected via technology, you may wonder how to make sure your chi...

Winning Submissions will be displayed at The Strong National Museum of Play on World Art Day   BELOIT, Wis. (March 1, 2022) — Launching today, families across the US a...

I’m looking forward to meeting other People of Play in person at this year’s POP Week.  That said, online conferences sure are convenient.  I’m attending at least two this ...

 I was so excited to finally attend New York Toy Fair to debut our new company, Uniche Collective! I knew going in attendance would likely be less than stellar, especially relative to previous ye...

What is your claim to fame in the industry? Knowing Brian Turtle before he was inducted into WTHRA Hall of Fame.. I hope he still takes my calls or will I go straight to voicemail? I\'m scared to try....

Hey Toy Family!   Are you ready to Win the Belt?   This is the Call for Enteries for ASTRA\'s Lip Sync Battle 2022!   If you want you compete message me or Brian Turtle t...

Hey Toy Family!   Are you ready to Win the Belt?   This is the Call for Enteries for ASTRA\'s Lip Sync Battle 2022!   If you want you compete message me or Brian Turtle to say you ...

Sherry is a consummate creative who has a legacy of leading and building businesses that develop and incubate quality products and services especially in the educational and finance markets.  His...

What do you do in the industry? I am the quintessential toy guy. I started as a liaison manufacturing engineer for Kenner Products in the 70s fell in love with industry and have been active in the in...

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Can We Preserve our Close-Knit Industry? By Nancy Zwiers   Few major industries are as close-knit as the toy industry.  Many people say they love their jobs, or their companies, but how m...

2022 marks 60 years since Barbie moved into a place just as fabulous as she is — her first Dreamhouse!   Over the past 60 years, Barbie’s Dreamhouse has transformed from a simple fo...

How To Put On Your Cape-abilities In this blog post, you’ll continue to find strategies that you can use to shake up your thinking and unleash your innovation superpowers. Each post defines a t...

Elliot has been in the toy industry more than 50 years, beginning his career at Mattel Toys and then (crazily and without much of a clue) early-deciding to launch out on his own as an independent prod...

  Can We Talk About Pleasure? By Nancy Zwiers   What gives us pleasure?   One of the defining aspects of play is that it is never done for some extrinsic reward; rather we play fo...

FIVE WAYS TO ENJOY NATURE WHEN YOU CAN’T GET OUTDOORS Exploring nature has great benefits for us all. For children, in particular, it can provide countless learning opportunities in...

Businesses with one employee and a single foreign buyer are eligible for export credit insurance from the US Export-Import Bank.  EXIM says that companies who export are 17% more profitable than ...

How To Put On Your Cape-abilities In this blog post, you’ll continue to find strategies that you can use to shake up your thinking and unleash your innovation superpowers. Each post defines a t...

What exactly do you do in the industry?I’m the Spokesperson of the Executive Board at Spielwarenmesse eG. I’m responsible for marketing and corporate communication, as well as press and pu...

A Professional Brainstorm Facilitator\'s Best Brainstorm Tips By Nancy Zwiers I have been a facilitating strategic brainstorm sessions (“Clarity Sessions”) across multiple industries for ...

What exactly do you do in the industry? I am a content creator   What is your claim to fame in the industry? Inventor of Apples to Apples   What has been your biggest achieve...

How To Put On Your Cape-abilities In this blog post, you’ll continue to find strategies that you can use to shake up your thinking and unleash your innovation superpowers. Each post defines a t...

You have to be rich or highly-educated to apply for a patent.  Right?   Last week I spoke to Crystal Hammond, USPTO Assistant Outreach Coordinator, Damian Porcari, Director of the Elijah J...

If you were a kid in the early 2000’s or anytime after that, you might be familiar with the animated Barbie films — the first of which was released over 20 years ago in 2001.   ...