Blogs

Emergent Strategist or Master Planner?Working as an entrepreneur versus in a formal company role, I have had the opportunity to learn more about my authentic work style, the style that comes most natu...

Q. I’m worried about the declining birthrate—what strategies can I employ to grow my business if the toy category declines in the face of low birthrates?A. While each business can obviously d...

Q: Can you please keep the questions coming? Thanks! I recently received a wonderful download of dozens of questions from readers. Some are pretty straightforward, so I’ll take a...

The ‘70s were a decade of big changes for Barbie, with new faces, hair play features, and, of course, new fashions! I’ve created a list of the most iconic Barbie dolls from the ‘70...

Create the Space for Unstructured Play   Our garage was built on a steep hill and had an unfinished “cellar” space below, with an open side accessible from the steep hillside.&nbs...

NOMINATIONS FOR THE 2021 TOY & GAME  INTERNATIONAL EXCELLENCE AWARDS ARE OFFICIALLY OPEN - INTRODUCING 2 NEW CATEGORIESPeople of Play (POP) now accepting TAGIE nominations through August 1st ...

Creating illustrations, characters and packaging for the toy industry and loving it!  ArtWorkPlay with Kenny K is about sharing insights, WIP pics and anecdotes...

Creating illustrations, characters and packaging for the toy industry and loving it!  ArtWorkPlay with Kenny K is about sharing insights, WIP pics and anecdotes...

Creating illustrations, characters and packaging for the toy industry and loving it!  ArtWorkPlay with Kenny K is about sharing insights, WIP pics and anecdotes...

Creating illustrations, characters and packaging for the toy industry and loving it!  ArtWorkPlay with Kenny K is about sharing insights, WIP pics and anecdotes...

Sometimes you see a great concept underperforming in another market, and you think, with some tweaking this could be GREAT! We took Tomy\'s Battle Decks line and made it US friendly, getting retailers ...

KROMA - Lightbulb Moments to Milestones   The Find - Sometimes it is a Journey I’ve been working with the KROMA team for nearly 4 years from the day I first walked into the NYU Game...

Q: The toy industry is nuts right now. Is this a good time to join?I live near a lake, and I love to watch how boats navigate its ever-changing waters. Placid mornings will be followed ...

Happy 99th Birthday, Reuben Klamer! You are a Winner in the Game of Life and Loved by Many!   A note from Reuben after receiving the many birthday greetings: \"To Mary, George and to all my fr...

Barbie has had many iconic looks over the years, but to vintage Barbie lovers, the dolls from the 1960s are some of the most iconic. Here I’ve gathered a list of the most iconic dolls from Barbi...

So You Want to be Strategic?Q. How can I ensure I have the best strategy for growing my brand?A. Many of the people I have worked with think strategy is represented by the words on a page in a Po...

Switching companies can be jarring in one\'s career. However, in the Toy Industry, there\'s a striking familiarity of the work and always a familiar friendly face to ease the transition. Here is one of ...

What exactly do you do in the industry? I am the National Sales Manager for Endless games in Matawan, New Jersey. That said, we are a small company so I get to work in production, product developme...

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Q. We have a great toy concept that we think appeals to kids of all ages—what are the advantages and disadvantages of targeting a large consumer segment like Kids 3+.A. In my experience wo...

I\'m sitting in my xxth meeting with toy industry people talking about cost increases driven both by cost of goods and logistics. Most if not all suppliers have notified their retailers that prices are...

Closing out the Mattel years of my Toy Stories, imagine a world of vehicles performing amazing feats of derring-do! Toy Stories Chapter 13: Tyco RC Feature Vehicles! Kudos to the brilliant creative mi...

TBR Columnist Tim KilpinDear Tim... Q: Are we done reorganizing? A: We’re never done reorganizing.You know the word. And you dread it like a soldier hearing ‘Incoming!’Reorg!How ...

https://peopleofplay.com/blog/sky-castle-toys-launches-industry-vets-nelson-loerzel-ready-to-wow-the-industry-with-lets-glow-studio...

It is sometimes hard to imagine that successful brand in the US can be virtually unknown in other markets. Such was the case of Hot Wheels ca 2000. Thanks some creative out-of-the-box thinking and act...

  Sky Castle Toys™ (www.SkyCastleToys.com) was founded by Lev Nelson and Josh Loerzel in August 2020 in the midst of the global pandemic. The long-time friends and coworkers took the lea...

What exactly do you do in the industry? Short story: I design and develop products and packaging - concept to shelf; mostly children’s products and adult collectib...

Hi! My name is Hayley Anderson, and I am a play advocate, toy enthusiast, and kid at heart. I currently work for Creative Fold, a design agency specializing in creating and developing toys and games. ...

In addition to Games, the second anchor for the Harry Potter line was the amazing magical toy line created by Kip Pohlman\'s Advanced Concepts Team and Alton Takeyasu\'s Harry Potter Toy Desig...

Q. We are a small company and we trying to build our brand with kids. What are some things to keep in mind for success?A. You are right to think about your brand as it has been proven that brand equit...