Blogs

EARNED MEDIA IS TRANSFORMING AI!!!!  Yes, it’s true!   FACT: Over half of consumers (52%) replaced traditional online search with generative AI tools like Chat GPT, Bing Copilot, Goo...

Longest Running Inventor Event Connects Creators with Industry Professionals   CHICAGO, IL | October 28, 2025 – People of Play™, a division of The Toy Association™, has r...

The Toy Association™ is closely monitoring major global trade and tariff developments that may affect toy industry operations and costs:   U.S.–China DevelopmentsOngoing talks betwe...

One More?   Gameplay The object of One More? is exactly as the name suggests: can you name one more thing than your opponents for any given topic? All you need to play is the game itself&mdash...

Imagine being woken by two doctors standing above you. What came next was even worse. “Do you have a DNR Mr. Brings?” I told them yes. The next thing I remember was opening my eyes and s...

Hi Luke! We look forward to meeting you at The Chicago Toy and Game Fair and trying our hand at your Lego pinball and claw machines! Thank you for taking time to answer a few questions. Let’s s...

Dear Toy Association Members,   If there’s one thing I love about our industry, it’s that we never stop creating what’s next. Over the last year, The Toy Association has been ...

Fanzone Football Trivia   Gameplay If you liked Fanzone Soccer Trivia, you will love Fanzone Football Trivia! UltraPRO Entertainment has just dropped another interactive sports trivia game tha...

Sixes & Ones   Gameplay Welcome to the Dice Renaissance! Dice games are back (and they really never should’ve gone out of style). Perfect for a rainy day at home, a hazy game at the ...

Hi Lisa! Thank you for taking time to answer a few questions. Let’s start with talking about what you do in our industry? I partner with small- and mid-size toy, game, and entertainment compan...